Beardless Duck Dynasty brother

A new face is coming to "Duck Dynasty" — and it's one without a beard!

Alan Robertson, the oldest of Phil and Kay's four sons, is finally joining the hit A&E reality series in Season 4 starting in August. And he's bringing a new look with him: Alan is clean-shaven and tends to wear suits instead of camo, unlike the other men in the family.

"The beards are so iconic," he told the New York Post, "All this time I've been flying under the radar; I can go to Starbucks and get Mama coffee."

"That is about to change," father Phil responded.

The 47-year-old minister avoided the spotlight as he preached full-time at a Louisiana church. But he changed his mind in order to share his faith with a larger audience.

"What I do for our church — you see, it's a pretty good-sized church — impacts a lot of people, but because of my association with the show, I'll get to minister to a lot more people," Alan said. "A lot more" is an understatement; the show's April finale was watched by 9.6 million viewers.

He is leaving his pulpit to work alongside his other family members at their thriving business, Duck Commander. Alan will be the "Beards and Beauty Wrangler" and manage publicity. He and his wife, Lisa, are already writing a book about their marriage. Their daughters, Anna and Alex, will be part of the show; Anna works at Duck Commander and Alex is opening a food truck in front of the store.

Joining the show wasn't an easy decision for Alan, who's seen his family thrust into the spotlight and face invasions of privacy.

"My children are grown, but all of my brothers' children are teenagers now, so how is this crazy world going to impact them?" Alan said. "We think about John Luke and Sadie, who are such a big part of the show, and they're teenagers, you know? They need to be just normal teenagers. We pray about that."