Tweeting celebrities risk boring fans
Easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored, music consumer research by publishers Bauer Media said.
"In this social media age, it's all too easy to follow your musical icons on a minute-by-minute basis. There's a consensus within the industry that this ease of access is leading to artists losing appeal more quickly," the Phoenix IV report said.
The music industry is starting to consider restricting access to certain types of artists in an attempt to boost their staying power in popular culture and lengthen their careers, it added.
Although younger fans surveyed said they were thrilled by the idea of 24-hour access to their favourite stars, older respondents said their interest was tempered by a hankering for the days when stars were "more special".
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