SF Giants sued over team logo
The story goes like this: Neither the Giants nor MLB ever bothered to trademark the logo so, in March, Gogo Sports of Hayward (one of those ubiquitous enterprises that sells apparel on the street) went ahead and did the deed. Someone on the Giants’ legal team doubtless caught wind of this, and MLB attempted to trademark the logo in April. They were told they could not, as a “virtually identical” logo was already in the system.
Since then, there’s been some back-and-forth between Gogo and the Giants, resulting in Gogo suing in order to protect their right to slap the logo on knockoff merchandise. giants sued over logo, Manchester evenings, san francisco giants logo 1993, san francisco giants Federal law "also protects unregistered trademarks,
The good news for the Giants is that Gogo’s lawsuit probably won’t go far. Despite the fact Major League Baseball didn’t trademark the logo, federal law still protects unregistered trademarks. Because it is so obviously associated with the San Francisco Giants, they essentially own it anyway. So fear not, Giants fans! No one will be ripping the jacket off Bruce Bochy’s chest any time soon … thank goodness.
Source:sfgate
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