Target Dress Apology: Target forced to remove plus-size dress from website after 'Manatee' gray label sparks customer fury

Target Dress Apology: Target forced to remove plus-size dress from website after 'Manatee' gray label sparks customer fury. Target has outraged customers after labeling one of their plus-size dresses as 'Manatee Gray', while the standard size of the same item was called simply 'Dark Heather Gray'.

A shopper was browsing the website when she spotted the unfortunate discrepancy and brought it to the attention of the retailer via Twitter.

Target have since fixed the error, explaining that the mix-up was due to a lack of communication between the two different teams of buyers handling the dresses.

Target spokesman Joshua Thomas told Forbes.com that Manatee Gray is a common color name for many of their products.

Indeed, a search on the website today produced towels, sheets, rain boots and T-shirts, all listed as Manatee Grey.

Unfortunately, the two different teams responsible for the standard and plus-size Mossimo Kimono maxi dress did not coordinate color names when they entered the product information for the site.

The repentant retailer quickly tweeted back to the customer: 'We apologize for this unintentional oversight and never intend to offend our guests. We've heard you, and we're working to fix it ASAP.'

Read more: Dailymail